Case Study
Penske Media Corporation leaps to the era of data-driven decision-making with Athenic AI
Penske Media Corporation leaps to the era of data-driven decision-making with Athenic AI
Penske Media Corporation leaps to the era of data-driven decision-making with Athenic AI
Penske Media Corporation leaps to the era of data-driven decision-making with Athenic AI
Penske Media Corporation boosts data-driven decision-making with Athenic AI, enhancing analytics capabilities and operational efficiency across 42 entertainment brands.
Penske Media Corporation boosts data-driven decision-making with Athenic AI, enhancing analytics capabilities and operational efficiency across 42 entertainment brands.
Penske Media Corporation boosts data-driven decision-making with Athenic AI, enhancing analytics capabilities and operational efficiency across 42 entertainment brands.
Data Connector
Snowflake
Snowflake
Snowflake
PostgreSQL
PostgreSQL
PostgreSQL
Trusted by startups and Fortune 500 companies
Trusted by startups and Fortune 500 companies
Trusted by startups and Fortune 500 companies
Trusted by startups and Fortune 500 companies
ABOUT PMC
Headquartered in Los Angeles, California, Penske Media Corporation is one of the largest American entertainment media companies with 42 brands, including RollingStone, Variety, Billboard, The Hollywood Reporter, Deadline, and more.
As part of its initiative to enhance data analytics capabilities, PMC invested in Snowflake, Google BigQuery, and Looker. While the data stack fed top-level business dashboards, many of the more specific questions from the business remained unanswered. To address this issue, PMC turned to Athenic AI. With Athenic AI, business users easily search and analyze data, which allows them to make better decisions with confidence.
Headquartered in Los Angeles, California, Penske Media Corporation is one of the largest American entertainment media companies with 42 brands, including RollingStone, Variety, Billboard, The Hollywood Reporter, Deadline, and more.
As part of its initiative to enhance data analytics capabilities, PMC invested in Snowflake, Google BigQuery, and Looker. While the data stack fed top-level business dashboards, many of the more specific questions from the business remained unanswered. To address this issue, PMC turned to Athenic AI. With Athenic AI, business users easily search and analyze data, which allows them to make better decisions with confidence.
CHALLENGE
PMC needed a solution to compare the popularity of topics and news cycles across its diverse range of brands. The problem was especially challenging because of the fast-paced nature of the media industry and the scale of PMC’s business, with over 15 million web views per day or 6 billion web views per year, reaching over 400 million people per year. PMC wanted to enable their business teams to access and analyze data directly, without the need for constant analyst support, to build confidence in their decisions and respond quickly to market trends.
PMC needed a solution to compare the popularity of topics and news cycles across its diverse range of brands. The problem was especially challenging because of the fast-paced nature of the media industry and the scale of PMC’s business, with over 15 million web views per day or 6 billion web views per year, reaching over 400 million people per year. PMC wanted to enable their business teams to access and analyze data directly, without the need for constant analyst support, to build confidence in their decisions and respond quickly to market trends.
SOLUTION
Athenic AI provided PMC with a robust natural language analytics platform that integrated seamlessly with their Snowflake data warehouse. Athenic AI allowed business teams to “talk” to their data by asking questions in natural language, which Athenic AI translated into precise data queries. This approach democratized data access within PMC, enabling executives and other business users to retrieve and analyze data on demand.
"Athenic AI augments our data capabilities by allowing our non-technical users to access data more directly and much faster,” said Gabriel Koen, Senior Vice President of Technology at PMC. “The platform helps us produce greater value from our data by increasing the number of people who can access insights."
Athenic AI provided PMC with a robust natural language analytics platform that integrated seamlessly with their Snowflake data warehouse. Athenic AI allowed business teams to “talk” to their data by asking questions in natural language, which Athenic AI translated into precise data queries. This approach democratized data access within PMC, enabling executives and other business users to retrieve and analyze data on demand.
"Athenic AI augments our data capabilities by allowing our non-technical users to access data more directly and much faster,” said Gabriel Koen, Senior Vice President of Technology at PMC. “The platform helps us produce greater value from our data by increasing the number of people who can access insights."
IMPACT
The implementation of Athenic AI’s solution at PMC had a significant impact on their operations:
Scalable Data Access: PMC could now scale access to their valuable data across the organization, ensuring that more teams could leverage insights without bottlenecks.
Enhanced Decision-Making: Executives and business gained the ability to make smarter, data-driven decisions, optimizing operations across PMC’s brands.
Operational Efficiency: By reducing the reliance on data analysts for routine queries, PMC improved overall efficiency and allowed their data team to focus on more complex, high-value tasks.
Content Relevance: The ability to quickly analyze web traffic data enabled PMC’s brands to write more relevant articles, aligning content with audience interests and trends.
In summary, Athenic AI’s natural language analytics platform significantly enhanced PMC’s ability to harness the power of their data, driving better business outcomes and operational efficiencies across their diverse portfolio of media brands.
The implementation of Athenic AI’s solution at PMC had a significant impact on their operations:
Scalable Data Access: PMC could now scale access to their valuable data across the organization, ensuring that more teams could leverage insights without bottlenecks.
Enhanced Decision-Making: Executives and business gained the ability to make smarter, data-driven decisions, optimizing operations across PMC’s brands.
Operational Efficiency: By reducing the reliance on data analysts for routine queries, PMC improved overall efficiency and allowed their data team to focus on more complex, high-value tasks.
Content Relevance: The ability to quickly analyze web traffic data enabled PMC’s brands to write more relevant articles, aligning content with audience interests and trends.
In summary, Athenic AI’s natural language analytics platform significantly enhanced PMC’s ability to harness the power of their data, driving better business outcomes and operational efficiencies across their diverse portfolio of media brands.
The implementation of Athenic AI’s solution at PMC had a significant impact on their operations:
Scalable Data Access: PMC could now scale access to their valuable data across the organization, ensuring that more teams could leverage insights without bottlenecks.
Enhanced Decision-Making: Executives and business gained the ability to make smarter, data-driven decisions, optimizing operations across PMC’s brands.
Operational Efficiency: By reducing the reliance on data analysts for routine queries, PMC improved overall efficiency and allowed their data team to focus on more complex, high-value tasks.
Content Relevance: The ability to quickly analyze web traffic data enabled PMC’s brands to write more relevant articles, aligning content with audience interests and trends.
In summary, Athenic AI’s natural language analytics platform significantly enhanced PMC’s ability to harness the power of their data, driving better business outcomes and operational efficiencies across their diverse portfolio of media brands.
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