Jon Sanders
President, Additel
Additel Corporation manufactures precision process calibration equipment, serving over 100 countries in oil & gas, pharmaceuticals, aerospace, and manufacturing industries. Headquartered in Brea, California, with offices in Utah, Denmark, China, and Singapore, Additel supports a global customer base through an extensive sales and service network.
To overcome reliance on manual ERP reporting in NetSuite, Additel adopted Athenic AI’s natural language analytics platform to streamline data access, automate insights, and eliminate dependence on IT or data analysts.
Industry: Process Calibration Equipment Manufacturing
Location: Brea, California, USA (HQ), with offices in Utah, Denmark, China, and Singapore
Customers: Global reach with users in 100+ countries across oil & gas, aerospace, pharmaceuticals, and manufacturing
Additel struggled to convert ERP data into timely, actionable insights due to:
Limited real-time visibility into operational performance
Time-consuming, error-prone manual reporting processes
Inventory and shipment imbalances causing inefficiencies and service risks
Data silos restricting business users’ independent access to metrics
Scaling operations required democratized data access that empowered teams without increasing IT or analyst dependencies.
Chris Christofferson
US Sales Manager, Additel
Additel implemented Athenic AI to provide business users with instant, self-service access to ERP data using natural language queries. Without training, teams could ask questions such as “What is the inventory turnover by region?” or “Which products are under-forecasting?”
Deployed across 5 global offices in under two weeks, Athenic AI delivered embedded dashboards, real-time query functionality, and intuitive workflows—empowering faster, more agile decisions.
Dallen Baugh
VP of Sales, Additel
Athenic AI’s implementation involved:
Direct integration with Additel’s NetSuite ERP system
Deployment of customized dashboards for sales, distributor, operations, and executive teams
Replacement of manual spreadsheet processes with conversational, natural language queries
Enabling teams to access actionable insights in under 30 seconds
Minimal training was required, facilitating quick adoption across global offices.
With Athenic AI in place, Additel has seen dramatic gains in operational efficiency, data accessibility, and strategic agility, particularly in distributor analysis across global markets.
Key Impact Highlights:
20× increase in business intelligence adoption throughout the organization
Real-time data queries answered in under 30 seconds
Major reduction in manual reporting efforts for managers and analysts
Enhanced inventory planning and improved on-time delivery rates
Improved strategic alignment via shared, live dashboards
Additel is expanding Athenic AI usage to advanced capabilities including:
Automated anomaly alerts for forecasting accuracy
Executive-level embedded dashboards for streamlined reporting
KPI-driven workflows optimizing supply chain and financial operations
These enhancements position Additel for ongoing operational excellence, deeper distributor insights, and scalable analytics across global markets
Transform how your team accesses ERP insights. Explore how Athenic AI enables natural language analytics—no analyst needed.
